By leveraging the Tony Elumelu Foundation Entrepreneurship Programme, platforms and tools, Sudanese Ahmed Hamdain’s was motivated by the stories of other entrepreneurs. He received guidance on his most preferred business options, leading to a thorough understanding of his business model and operations.

Since becoming a Tony Elumelu Foundation Entrepreneur, his business, Rabah International Co LTD, has created direct job opportunities for five people within his community in Sudan. In addition, his enterprise engages an average of six vendors and suppliers on a monthly basis, thereby contributing to the continued operation of their businesses: altogether serving as a direct and indirect means of livelihood for several other people within their local communities.