{"id":28083,"date":"2025-09-24T14:29:38","date_gmt":"2025-09-24T13:29:38","guid":{"rendered":"https:\/\/www.tonyelumelufoundation.org\/?p=28083"},"modified":"2025-09-24T14:37:07","modified_gmt":"2025-09-24T13:37:07","slug":"the-gendered-roi-measuring-the-economic-return-on-investing-in-women-founders","status":"publish","type":"post","link":"https:\/\/www.tonyelumelufoundation.org\/pt\/articles\/the-gendered-roi-measuring-the-economic-return-on-investing-in-women-founders","title":{"rendered":"O ROI de g\u00e9nero Medir o retorno econ\u00f3mico do investimento em mulheres fundadoras"},"content":{"rendered":"<p><span data-contrast=\"auto\">For decades, investing in women has been framed as philanthropy, a moral gesture, a soft quota, an act of equity. In Africa today, the evidence tells a sharper story: investing in women founders is not charity, it is strategy. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When women receive capital, they generate more jobs per dollar, reinvest more in households, and build more resilient businesses. The real question is no longer <\/span><i><span data-contrast=\"auto\">why<\/span><\/i><span data-contrast=\"auto\"> invest in women, but <\/span><i><span data-contrast=\"auto\">why would any rational economy not?<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">The Investing in Young Businesses in African Women Entrepreneurship for Africa (IYBA-WE4A) programme, spearheaded in partnership with the European Union, the Organisation of African, Caribbean and Pacific States (OACPS), and implemented by the German Development Agency (GIZ) and the Tony Elumelu Foundation (TEF), provides one of the clearest test cases to date. By combining seed capital, capacity building, and digital learning through TEFConnect, IYBA-WE4A has channeled millions of dollars into women-led businesses across the continent. The results are no longer anecdotal. They point to an investable thesis: gender lens entrepreneurship delivers measurable, outsized returns not only for women, but for labour markets and national economies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Framing Investment in Women as an Economic Imperative<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Too often, investment in women entrepreneurs is justified in the language of equity or moral duty. While justice matters, the economic evidence is stronger still. Global studies from the IMF and McKinsey have consistently shown that narrowing gender gaps in labour force participation could add trillions to global GDP. Yet these figures often remain abstract, detached from the lived realities of African markets where informality is high, finance is scarce, and education systems are misaligned with demand.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">IYBA-WE4A grounds this global debate in empirical reality. In 2021, over 798 African women-led enterprises received USD $3.99 million in grant funding under the programme. Each beneficiary received $5,000 in non-refundable seed capital, accompanied by capacity-building training, mentoring, and in some cases follow-on catalytic investments of up to \u20ac50,000 for high-growth firms. <\/span><span data-contrast=\"auto\">These grants, though not vast by macroeconomic standards, have yielded disproportionate impact creating jobs, expanding revenues, and building market linkages across the continent.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-28085\" src=\"https:\/\/www.tonyelumelufoundation.org\/wp-content\/uploads\/2025\/09\/The-Gendered-ROI-221.jpg.jpeg\" alt=\"\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.tonyelumelufoundation.org\/wp-content\/uploads\/2025\/09\/The-Gendered-ROI-221.jpg.jpeg 350w, https:\/\/www.tonyelumelufoundation.org\/wp-content\/uploads\/2025\/09\/The-Gendered-ROI-221.jpg-300x300.jpeg 300w, https:\/\/www.tonyelumelufoundation.org\/wp-content\/uploads\/2025\/09\/The-Gendered-ROI-221.jpg-150x150.jpeg 150w, https:\/\/www.tonyelumelufoundation.org\/wp-content\/uploads\/2025\/09\/The-Gendered-ROI-221.jpg-12x12.jpeg 12w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Entrepreneurship as Human Capital Policy<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Tony Elumelu Foundation has long argued that entrepreneurship is not peripheral to Africa\u2019s labour markets; it is the labour market.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Women have been central to the TEF story. 46% of all TEF beneficiaries are women, and within the IYBA-WE4A programme specifically, the figure is 100%. Our data shows that each TEF beneficiary with an active business creates an average of 13 jobs, and that employees in these firms earn three times the national per-capita income. Over half of their workforce are women and youth. Profits average 22 times national income per capita, and 64% of these businesses support other SMEs as suppliers and vendors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These are not peripheral gains. They illustrate entrepreneurship as a system of human capital formation: every grant dollar is simultaneously training a founder, formalising jobs, raising wages, and building domestic supply chains.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The WE4A Multiplier<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The outcomes of WE4A demonstrate how seed capital, when targeted at women founders, multiplies across multiple dimensions:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Job Creation:<\/span><\/b><span data-contrast=\"auto\"> Beneficiaries consistently report new hires within 12\u201318 months of receiving capital. Women-led firms are more likely to employ women and youth, creating a virtuous cycle of inclusion.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Revenue Growth:<\/span><\/b><span data-contrast=\"auto\"> Internal monitoring shows many WE4A enterprises doubling revenues post-intervention, with profits channelled into reinvestment and expansion.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Social Spillovers:<\/span><\/b><span data-contrast=\"auto\"> Women entrepreneurs tend to reinvest earnings into household education, healthcare, and community development. This indirect impact is harder to quantify but significantly strengthens human development outcomes alongside economic ones.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The cost-per-job and return-on-investment (ROI) of funding women founders compares favourably with many large-scale infrastructure or vocational training schemes. Put differently, if an economist were to run a benefit\u2013cost analysis, entrepreneurship support for women would not only clear the bar of social justification but outperform many conventional policy levers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Case Narratives: Grounding Data in Lived Enterprise<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Numbers alone cannot convey the systemic patterns. Micro-narratives from WE4A beneficiaries illustrate how gendered ROI plays out on the ground.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Kenya \u2013 Dial a Pad<\/span><\/b><span data-contrast=\"auto\"> is transforming access to feminine hygiene and reproductive healthcare through tech-enabled solutions. Founded to address period poverty, the platform combines a mobile app offering e-commerce and telemedicine with locally manufactured, IoT-enabled sanitary towel dispensers. Backed by the Tony Elumelu Foundation, Dial a Pad has deployed its smart dispensers in schools across Kenya, where 7 in 10 girls miss school due to lack of menstrual products. To date, the initiative has reached over 10,000 school-going girls, enabled uninterrupted education and promoted good health and well-being for African girls and women.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Uganda \u2013 Dromedic <\/span><\/b><span data-contrast=\"auto\">is tackling the critical shortage of essential medical supplies through smart logistics and technology. Founded to address the life-threatening unavailability of blood in Uganda, the platform combines data-driven inventory management with a digital discovery system that connects hospitals, patients, and doctors to blood banks and donors. With support from the Tony Elumelu Foundation, Dromedic ensures safe, fast, and affordable delivery of medical supplies\u2014such as blood\u2014within 45 minutes. So far, over 1,000 pints of blood and other vital items including oxygen cylinders, face masks, and vaccines have been delivered to more than 50 hospitals and communities across Uganda.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Mauritius \u2013 Recycle Moi <\/span><\/b><span data-contrast=\"auto\">Africa\u2019s 100% biodegradable sanitary napkins. Made from natural bamboo and corn fibre, and packaged in recyclable cardboard, the napkins are free from toxins, bleaches, latex, perfumes, and plastic\u2014making them safe for sensitive skin and environmentally friendly.\u00a0 Recycle Moi operates through an innovative \u201cmini factory\u201d model that equips rural women to produce and distribute the pads within their communities. The initiative not only promotes sustainable health practices but also creates jobs and empowers women at the grassroots level.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Nigeria \u2013 OR\u00cdK\u00cc Group<\/span><\/b><span data-contrast=\"auto\"> is Nigeria\u2019s all-natural farm-to-skin brand combining luxury wellness with indigenous skincare. Founded to promote holistic beauty and wellness, OR\u00cdK\u00cc operates a chain of luxury spas powered by its own line of potent, botanical-based products. Backed by the Tony Elumelu Foundation, the brand has grown to include 7 spas, 1 manufacturing division, and UNWIND by OR\u00cdK\u00cc\u2014Africa\u2019s first tech platform offering wellness on demand. With global expansion underway through the OR\u00cdK\u00cc Franchise, the brand continues to elevate African wellness, delivering relaxation, skincare, and empowerment from farm to face.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Each case illustrates the layered return: financial growth, job creation, social empowerment, and community resilience.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">From Pilot to Policy: The Implications for Africa\u2019s Labour Markets<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By 2035, Africa will host the world\u2019s largest working-age population. The demographic dividend will not materialise simply by building more schools or launching new vocational centres. It will depend on how effectively young Africans, and especially women, translate skills into livelihoods.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Tony Elumelu Foundation\u2019s approach demonstrates that entrepreneurship training extends far beyond launching startups, it is about creating decentralised skill-building systems that strengthen labour markets with resilience. Each entrepreneur becomes a hub of expertise, amplifying capabilities among employees, suppliers, and communities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A Gendered Dividend, If Seized<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The case for investing in women entrepreneurs is no longer simply moral or rhetorical. It is empirical and economic. WE4A demonstrates that women-led enterprises deliver superior returns across financial, social, and systemic dimensions. They create jobs at lower cost, pay higher wages, and reinvest in households and communities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Tony Elumelu Foundation has shown the world what is possible when women founders are given capital, training, mentoring, and access.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If scaled and embedded into policy, the gendered ROI of investing in women could well define Africa\u2019s growth trajectory turning population pressure into shared prosperity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante d\u00e9cadas, o investimento nas mulheres tem sido enquadrado como filantropia, um gesto moral, uma quota moderada, um ato de equidade. Hoje em dia, em \u00c1frica, as provas contam uma hist\u00f3ria mais n\u00edtida: investir nas mulheres fundadoras n\u00e3o \u00e9 caridade, \u00e9 estrat\u00e9gia.   Quando as mulheres recebem capital, geram mais empregos por d\u00f3lar, reinvestem mais nas fam\u00edlias e ...<\/p>","protected":false},"author":29,"featured_media":28084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-28083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/posts\/28083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/comments?post=28083"}],"version-history":[{"count":1,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/posts\/28083\/revisions"}],"predecessor-version":[{"id":28086,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/posts\/28083\/revisions\/28086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/media\/28084"}],"wp:attachment":[{"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/media?parent=28083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/categories?post=28083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tonyelumelufoundation.org\/pt\/wp-json\/wp\/v2\/tags?post=28083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}