One of the many ways small businesses can grow is through cross-continental trade, and Senegal’s Racine Sarr is at the forefront of Africa’s growing e-commerce sector. His enterprise, Shop Me Away is a home-grown platform for people to import and export from other continents.

For Racine, connecting products to users is a way to support local businesses and encourage diversity across supply chains. With products from the USA, Europe, China, Africa and Latin America, Shop Me Away provides users with several options to suit their unique and individual needs. While it makes shopping easier, it also provides cheaper shipping rates to further support cross-continental e-commerce. Every day, Racine’s mission is to give Africans the opportunity to buy whatever they need from anywhere in the world at a fair price and with a decent shipment cost.