Worried that her gender would affect Hasanat Ventures’ reputation, Binti considered hiring a man as the face of the business. But she eventually decided against it, standing firm in her pride as a solo founder and committed to tearing down the perception that women-run businesses in Africa aren’t as successful as those run by men.

“I think we should be challenging the outdated narrative that businesses run by men are guaranteed to be more successful,” Binti says. “Based on research, we’ve seen that businesses run by women actually perform better. We should use this as an opportunity to prove that as a woman, you do stand a chance to succeed in everything that you do.”

Just as important to Binti as breaking this bias was giving Kenyans more access to affordable nutrition. “I realized that many people couldn’t afford premium yogurt. So we entered the market with a high-quality product that’s affordable for lower and middle-income earners who have become more health-conscious,” she says.

Binti knew she had to drive awareness for her brand, particularly to reach Kenyans who needed convincing about yogurt’s health benefits. So she turned to Google Digital Skills for Africa, which offers virtual classes to help entrepreneurs grow their skills and businesses, and completed a digital marketing course to help her get Hasanat Ventures online.

“After participating in the course, we knew our online presence had to be bigger than just social media,” Binti says. “Now that we have a fully functional website, we are actually getting leads from outside Kenya.”

As part of the course, Binti learned how to use Google Analytics to measure her website’s performance. She could now monitor traffic insights, analyze pageviews and better understand who was visiting her site.

Binti’s determination and passion for her business are showing up in the results. In its first year, Hasanat Ventures supplied over 300 retailers with affordable dairy products. Three years later, it’s grown to support more than 50 farmers and even built its own production facility to keep up with demand.

“I really want to make sure that I am visible and speaking up in spaces women don’t usually have access to,” Binti says. “As Hasanat Ventures continues to grow, I am confident I can help change the perception of African women in business.”

58% of Africa’s entrepreneurs are women. That’s why we’re empowering them with the platform and tools to grow their businesses. Learn more about our #LookMeUp campaign, highlighting Africa’s women entrepreneurs like Binti who are working to break the bias

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Growing up in Giyani, Limpopo province in South Africa where water as a basic need is not easily accessible and even when the water is accessible it would not be clean. The problem of lack of access to clean water affects many households and can potentially cause illnesses. Additionally, businesses that depend on clean water to operate are affected. It affects their human resources (employees), which affects production, and which will ultimately have a direct effect on profitability. 

Jeslu Puro water decided to come up with a solution to use green methods to purify the water. As a start-up venture, they aim to be the solution by using a Green Water purification system that uses Macadamia nut filter to purify the water and will supply and distribute water to affected parties.

“I saw a need to establish a water purification company due to lack of access of clean water in my local community and the need to create jobs for young people while making profit contributing in the circular economy”

Since launching and being selected into the TEF Entrepreneurship programme, they have employed 2 permanent staff and 2 temporary staff. They are supplying funeral parlours around the town and have also managed to make an average of $800-1500 monthly.

“The mentors that were assigned by TEF were professional and very helpful. The Financial planning tools was very impactful for me as it helped me to have better understanding of figures, projections and at the end of day achieving profitability. This aspect made me understand that financials are quite pivotal to the success of any business. The seed funding came in handy as operations kickstarted after funding.”

In the coming months, they plan to expand the business to other provinces within South Africa. They have managed to secure space with innovation hub South Africa for product development and further research and innovation.

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Since inception, The Tony Elumelu Foundation has directly empowered over 3,000 female entrepreneurs. TEF Alumni have gone to directly create an additional 35,000 jobs for women. Our position is clear and actionable: create an ecosystem where everyone, regardless of their gender benefits from equal opportunity to scale and thrive.

Google.org, shares a similar vision. Earlier this week, we announced a $3Million grant from Google.org to complement the 2021 TEF Entrepreneurship Programme. 500 additional rural-based aspiring women entrepreneurs will receive seed capital of $5,000. These 500 aspiring African women entrepreneurs will come from Kenya, Nigeria, South Africa and select Francophone countries. The objective is to increase economic inclusion, improve economies and further empower these rural-based women to lift them from poverty, strengthen their livelihoods and incomes, while creating more decent jobs in the African economy.

Addressing this announcement, our CEO, Ifeyinwa Ugochukwu commented, “As Africa’s leading philanthropy empowering young African entrepreneurs, this grant support will provide financial and technical support for additional women-owned businesses and marginalized groups in the informal sector through the TEF Entrepreneurship Programme. There is no better time to invest in women’s economic participation on the continent than now. Through this support, women will drive growth for local economies and enable better living conditions for their communities. We are delighted to disburse the Google.org grant to scale our ongoing work to empower young African entrepreneurs as we believe this will be instrumental in building much-needed businesses and resilient economies”.

This announcement directly correlates with our mission to catalyze economic growth, drive poverty eradication, and ensure job creation in Africa. Selection would prioritise informal businesses, further equipping them with digital skills through TEFConnect, our proprietary digital platform supporting millions of African entrepreneurs with access to free resources for professional development, knowledge sharing opportunities and quality market linkages.

Nitin Gajria, Managing Director of Google Sub-Saharan Africa echoed a dedication to building a world where all women can thrive. Looking at data collected by the World Bank across 10 African countries, he revealed that male-owned enterprises have six times more capital than female owned enterprises. For him, “The huge capital gap is not stopping the rise of female entrepreneurs, but it slows them down and makes their journeys that much more challenging. We hope that the support to The Tony Elumelu Foundation will help accelerate the growth of women tech-makers and entrepreneurs in Africa”.

Today, women-led businesses are disproportionately at risk as a result of the pandemic that has led to economic strife. This is unsurprising, given that they had very limited support to begin with. Female African Entrepreneurs require access to knowledge, skills, tools, and funding in order to navigate the changing operational landscape.

Rowan Barnett, Head of Google.org EMEA, agrees to this. He says, “we support organizations that offer financial and training resources to underserved small business owners to improve their economic livelihoods and create opportunity for themselves, their employees, and their communities. As one of the leading pan-African philanthropies empowering a new generation of African entrepreneurs, we are delighted to support the Tony Elumelu Foundation Entrepreneurship Programme created to empower, invest in and create opportunities for African entrepreneurs”.

Update: About The WE4A II (Women Entrepreneurship for Africa, 2024 Application Process)

Following the successful pilot of the WE4A programme in 2021, the Foundation in partnership with the European Union (EU) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) has launched the WE4A II for sustainable and inclusive growth. Application for the WE4A II is ongoing, Read about the WE4A II FAQs here

This partnership is part of the overall IYBA-WE4A programme which will work to strengthen the entrepreneurship ecosystems, access to finance and capacities of women-led MSMEs and start-ups in selected countries in Sub-Saharan Africa.

The design of the IYBA-WE4A programme seeks to address the existing capacity, business services and funding gaps for its target group -women-led MSMEs and start-ups- and strengthen relevant networks and learning on successful pathways for women entrepreneurs. Overall, the IYBA-WE4A programme in encouraging and sustaining women entrepreneurs and their businesses contributes to the creation of employment and economic prosperity.

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