Bakang Keimetswe está a promover o Botsuana através do turismo

Bakang Keimetswe is building a business around that idea. Through Afrigetaway (Pty) Ltd, she is creating travel experiences that connect visitors with the country’s natural beauty and cultural richness while supporting the growth of a more inclusive and sustainable tourism industry.

Her work reflects a growing movement across Africa, where entrepreneurs are redefining tourism by placing local communities and authentic experiences at the heart of travel.

Unlocking Botswana’s tourism potential

Botswana is internationally recognised for destinations such as the Okavango Delta, Chobe National Park and the Kalahari Desert. Yet beyond its iconic wildlife lies a wealth of cultural traditions, community experiences and lesser-known destinations that remain underexplored.

For many travellers, accessing these experiences requires local knowledge and carefully curated itineraries. For local tourism businesses, standing out in a competitive global market requires innovation, storytelling and a deep understanding of what modern travellers value.

Recognising these opportunities, Bakang Keimetswe founded Afrigetaway to bridge the gap between Botswana’s rich tourism assets and travellers seeking meaningful, immersive experiences.

Building Afrigetaway around authentic experiences

Established in 2018, Afrigetaway (Pty) Ltd operates within Botswana’s tourism and hospitality sector, specialising in destination management, eco-tourism, cultural tourism and adventure travel.

The company’s approach goes beyond organising trips. It curates journeys that introduce visitors to Botswana’s landscapes, heritage and local communities while encouraging responsible travel practices that respect both people and the environment.

By combining tourism planning with authentic storytelling, Afrigetaway is helping position Botswana as a destination that offers more than wildlife safaris—it offers experiences that create lasting connections between travellers and the places they visit.

As demand grows for sustainable and experience-led tourism, the company is responding to changing traveller expectations while contributing to the country’s evolving tourism economy.

Strengthening the business through the Tony Elumelu Foundation

Em 2021, Bakang Keimetswe joined the Programa de Empreendedorismo da Fundação Tony Elumelu, gaining access to the support needed to strengthen Afrigetaway during its early stages of growth.

Through the programme, she received US$5,000 in seed capital, alongside business training, mentorship and access to one of Africa’s largest entrepreneurial networks.

The support helped reinforce the company’s business structure, increase its visibility and provide practical tools for navigating the challenges of growing a tourism enterprise in a rapidly changing market.

Beyond funding, the programme connected Keimetswe with a community of entrepreneurs who continue to demonstrate the value of collaboration, knowledge sharing and innovation across Africa.

Contributing to Botswana’s experience economy

Since participating in the Tony Elumelu Foundation Entrepreneurship Programme, Afrigetaway has continued to strengthen its presence within Botswana’s growing tourism ecosystem.

The company has gradually expanded its focus on eco-tourism, experience-based travel e youth enterprise participation, reflecting broader shifts in how travellers engage with destinations.

Its work contributes to a tourism model that extends economic opportunities beyond traditional hospitality businesses by encouraging greater participation from local communities, guides and cultural experiences.

In doing so, Afrigetaway is helping showcase Botswana through the perspectives of the people who know it best.

This approach demonstrates how entrepreneurial innovation can complement national tourism strategies while creating opportunities for sustainable economic development.

Bakang Keimetswe believes Botswana’s greatest competitive advantage lies in the authenticity of its people, landscapes and traditions. Through Afrigetaway, she continues to build experiences that celebrate those strengths while responding to the evolving expectations of global travellers.

As demand grows for sustainable and culturally immersive travel, the company is well positioned to contribute to Botswana’s reputation as one of Africa’s premier tourism destinations.

Her entrepreneurial journey illustrates that tourism is more than moving people from one place to another. At its best, it builds understanding, creates livelihoods and allows communities to share their stories with the world.