Dr. Adereni Abiodun is the founder and CEO of HelpMum on a mission to reduce maternal and infant mortality in Nigeria.

During the covid-19 pandemic, HelpMum began the distribution of 10,000 face masks to nurses and traditional birth attendants in primary health centres and rural areas, as well as pregnant women and nursing mothers in underserved communities. The HelpMum face mask was also included in the HelpMum clean birth kits to protect nurses, traditional birth attendants and community health workers to ensure safe and hygienic delivery in rural and underserved areas during the pandemic.