As a seasoned Brand Strategist and Multimedia Designer professional with over 8 years of experience, James Strauss decided to launch a 360 Media company in Namibia in 2019 to assist companies with their digital marketing needs.

The Tony Elumelu Foundation Entrepreneurship Programme gave him the much-needed support he required to make a commitment of such magnitude. He knew Nasmalust was a viable business opportunity when digital marketing and media began to trend in Africa. Most brands were adopting the US and Europe-based approach to marketing to Africans, and his vision was to change that and make it more authentic by adding Afrocentric elements.

During the 2020 State of Emergency in Namibia as a result of the Covid-19 pandemic, Nasmalust was registered as an essential service company, making it among the very few companies that could assist public organizations with the distribution of information relating to Covid-19.

For James, his greatest challenge has been his desire to scale the business and become the digital media giant he plans for it to be. He is constantly contracting jobs to young videographers, photographers, and marketing professionals and providing Namibians with local content through their work with local brands.