Social media can be used to build brand awareness and relationships with consumers through engaging content and participating in industry discussions.
TEFConnect, the digital networking platform for African entrepreneurs, can help entrepreneurs who are keen to grow their businesses.
Here are six ways to easily move the needle with your small business:
1. Find customers and relevant business connections:
As a small business, TEFConnect offers the opportunity to connect with other business owners in relevant industries and people that would be interested in your product or service.
2. Personalise your Business
Ask any entrepreneur and they will tell you that the key ingredient to a business is its people. You can easily shape the perception of your business by showcasing the employees who make up your organisation by getting as many as possible to create and complete their profiles, or by setting up a block of time where employees can be coached on how to share the work that they do at your company.
This helps to give an idea of the people and culture of your business, as well as showcase the talent.
3. Stay up to date:
Keeping your profile up to date is one of the most impactful ways to improve your contact rate. Remember to add new skills, achievements, and examples of your latest work.
4. Join Relevant Community Groups
Joining groups that are relevant to your target demographic is a great way to ‘listen in’ on what your audience is talking about and identify trends before they become popular, thus keeping you ahead of the curve.
This enables you to predict and prepare for outcomes using insights gleaned from the conversations.
5. Find next employee or partner
Interacting with entrepreneurs on TEFConnect is a great way for a business owner to connect with prospects, strategic partners, referral partners, and other business owners. Time should be taken to nurture specific connections to grow the relationship.
6. Utilise media
The world is now more visually driven than ever, especially as attention spans continue to decline. Utilise more of clear, clean, custom images that showcase your company and brand. You can also share links to your work anywhere on the internet to showcase your brand.
Other media types are Live video, documents, like PDFs or PowerPoints, which can showcase what makes your brand unique.