Businessmen around the world are always looking for new global markets for investments. Relatively quietly, Nigeria has become an attractive market for American businesses. In fact, it’s the largest and most important market in Africa and one of the more exciting emerging markets in which to invest.
With a population of approximately 180 million (twice as large as Ethiopia, the next largest African country) and a gross domestic product (GDP) of $509 billion (30 percent larger than South Africa’s GDP, the next largest), Nigeria is one country not to be overlooked.
A new generation of entrepreneurs and leaders in Africa and, more specifically, in Nigeria, are making Africa a place for exceptional growth. With bright minds flocking to the country, the business-friendly government is ready to take the next step as direct foreign investments grow and the Nigerian economy becomes increasingly more robust. These measures are evidenced by how Nigeria has been recognized among the “Next Eleven” economies, a designation for each of the economies that have the greatest potential for becoming one of the largest economies in the 21st century, in addition to other emerging economies, such as Brazil, Russia, India and China.
Article first published here